PREMOM · OVULATION TRACKING · FTC
The FTC charged that Premom shared fertility, health, location and device data with third parties without adequate disclosure.
Fertility tracking + location/device identifiers → analytics / marketing firms → federal enforcement
Premom marketed itself as an ovulation and fertility tracker. Users could log menstrual information, upload images of ovulation test strips and import health information from other devices or apps. In 2023, the FTC charged developer Easy Healthcare with deceiving users about disclosures of sensitive information.
The FTC alleged that Premom shared health information, location data and device identifiers with Google, AppsFlyer and two China-based analytics and marketing firms without properly notifying users or obtaining appropriate permission. The proposed settlement barred health-data sharing for advertising and imposed Health Breach Notification Rule obligations.
Primary sources: FTC — Premom action · FTC case record
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