The FTC found that location, browser history, shopping behavior and even mouse movements can feed systems used to tailor prices and promotions.
Observe → profile → change the offer
EVIDENCE LIBRARY · CONSUMER
What happens after you buy the product?
Connected products, retail profiling, insurance, television, and commercial secondary-use evidence.
The system matched a Black woman to an image employees described as “a white lady with blonde hair.” Employees called police anyway.
False biometric match → police called → customer expelled before error recognized
An 11-year-old girl was stopped and searched after a false facial-recognition match.
False alert → child searched → documented emotional harm
One enrolled person generated more than 900 alerts at more than 130 stores in five days.
Physically implausible pattern → automated alerts continued
Driving telemetry left the vehicle ecosystem and reached consumer-reporting companies used by insurers.
Vehicle telemetry → data broker / consumer report → insurer → price or coverage consequence
Kenn Dahl requested his LexisNexis file after an insurance increase. The report was 258 pages and documented hundreds of trips.
Connected-car behavior → 640-trip record → insurer queries → reported 21% premium increase
The FTC said 11 million Vizio televisions collected second-by-second viewing information, including content from external devices.
Screen content → viewing history → IP address / aggregation → advertising and cross-device targeting
Target's predictive marketing work became famous for inferring pregnancy from combinations of ordinary purchases.
Purchase history → statistical inference → sensitive marketing category
There is a consumer-reporting ecosystem for retail returns.
Return behavior → consumer report / fraud-abuse analysis → merchant decision
Attackers obtained a copy of Caesars' loyalty-program database containing government-identification information for a significant number of members.
Customer identification retained → centralized database → attacker obtains copy
MGM disclosed stolen customer identity information including driver's-license numbers and, for some customers, Social Security and passport numbers.
Customer records → breach → identity information outside custodian's control
Ford has patented systems for detecting drowsiness and monitoring driver behavior. A patent is not proof that a system was deployed.
RESEARCH / PATENT — CAPABILITY DOCUMENTATION, NOT DEPLOYMENT EVIDENCE