SURVEILLANCE SYSTEM / CAPABILITY

Surveillance pricing / individualized offers

Retailers and pricing intermediaries can use granular personal and behavioral information to tailor prices, promotions, or which products are shown to different consumers.

NATIONWIDE / APPLIES IN IL
RUNG
consumer
STATUS
DOCUMENTED PRACTICE / CAPABILITY

HOW YOU ENCOUNTER IT

Where the surveillance relationship begins

Shopping through a website, app, loyalty ecosystem, or other channel where behavioral and personal data can be tied to the transaction.

DATA

What it can collect or process

  • Precise location
  • Browsing history
  • Shopping history
  • Demographics
  • Mouse movement
  • Cart abandonment and product interest

DATA FLOW

What happens to the information

  1. 1Behavior and profile data are collected
  2. 2A pricing or offer system estimates audience/customer characteristics
  3. 3Different price, promotion, ranking, or offer may be presented

RELATED ENTITIES

Operators, vendors, programs, and platforms

Surveillance-pricing intermediariesplatform

SOURCES

Receipts