SURVEILLANCE RUNG

Consumer / retail surveillance

I shop here. How am I being tracked? Retail, app, advertising, and e-commerce systems that profile customer behavior, attention, location, purchases, and willingness to pay.

Algorithmic pricing and consumer profiling

Surveillance pricing / individualized offers

DOCUMENTED PRACTICE / CAPABILITY

Retailers and pricing intermediaries can use granular personal and behavioral information to tailor prices, promotions, or which products are shown to different consumers.

NATIONWIDE / APPLIES IN IL
HOW YOU ENCOUNTER IT
Shopping through a website, app, loyalty ecosystem, or other channel where behavioral and personal data can be tied to the transaction.
DATA
Precise location · Browsing history · Shopping history · Demographics · Mouse movement · Cart abandonment and product interest
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